In my mood board activity, I pulled out some key concepts that I knew my brand would center around, and I decided it would be a good idea to define not only what these words mean to me, but also how they relate back to Slumber & Scones.
So let’s dig into my new brand words:
Playful and fanciful, imaginative and full of life, color, and joy. Whimsy shows itself unexpectedly, and ephemerally, in pops of brightness: a single bold rose on a wooden table, a sparkler against a dark sky. Whimsy is orange, teal, and purple.
In the traditional coupling sense, and also the sense of imagination. Romance appears delicately and subtly as a softness: a delicate layer of snow at sunrise, two hands resting atop each other. Romance is cream, pale blue, and rose gold.
An eagerness to face nature, respect but not fear for the unknown. Adventure can be seen as the overarching backdrop as big and sweeping: a grand mountain range, the chase of a gigantic dream. Adventure is kelly green, navy, and wood grain.
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All contents and photography copyright Kaitlyn M Rubin. Please do not redistribute any content without my express written permission. Thanks!