When a brand speaks, what does it say?

In my mood board activity, I pulled out some key concepts that I knew my brand would center around, and I decided it would be a good idea to define not only what these words mean to me, but also how they relate back to Slumber & Scones.

​So let’s dig into my new brand words:

Whimsical
Playful and fanciful, imaginative and full of life, color, and joy. Whimsy shows itself unexpectedly, and ephemerally, in pops of brightness: a single bold rose on a wooden table, a sparkler against a dark sky. Whimsy is orange, teal, and purple.

Romantic
In the traditional coupling sense, and also the sense of imagination. Romance appears delicately and subtly as a softness: a delicate layer of snow at sunrise, two hands resting atop each other. Romance is cream, pale blue, and rose gold.

Adventurous
An eagerness to face nature, respect but not fear for the unknown. Adventure can be seen as the overarching backdrop as big and sweeping: a grand mountain range, the chase of a gigantic dream. Adventure is kelly green, navy, and wood grain.