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Slumber & Scones - Behind the Scenes

When a brand speaks, what does it say?

2/22/2017

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In my mood board activity, I pulled out some key concepts that I knew my brand would center around, and I decided it would be a good idea to define not only what these words mean to me, but also how they relate back to Slumber & Scones.

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So let’s dig into my new brand words:

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Whimsical
Playful and fanciful, imaginative and full of life, color, and joy. Whimsy shows itself unexpectedly, and ephemerally, in pops of brightness: a single bold rose on a wooden table, a sparkler against a dark sky. Whimsy is orange, teal, and purple.
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Romantic
In the traditional coupling sense, and also the sense of imagination. Romance appears delicately and subtly as a softness: a delicate layer of snow at sunrise, two hands resting atop each other. Romance is cream, pale blue, and rose gold.

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Adventurous
An eagerness to face nature, respect but not fear for the unknown. Adventure can be seen as the overarching backdrop as big and sweeping: a grand mountain range, the chase of a gigantic dream. Adventure is kelly green, navy, and wood grain.
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All contents and photography copyright Kaitlyn M Rubin. Please do not redistribute any content without my express written permission. Thanks!
  • Home
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  • Portfolio
    • Photography >
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      • Misc
    • Design Projects
    • Slumber & Scones >
      • Building a Blog
      • Behind the Scenes
    • Other Projects
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