Today's lesson: logos are hard

Today I’m thinking about a specific different aspect of my visual identity: a logo. Now, I don’t really like logos. To me, they are these little symbols that are trying to brainwash us. The purpose of a logo is to stick in your mind. It’s to make you constantly think of a single company. It’s a little icky. But it seems it’s a necessary evil.

The logo for Slumber and Scones can be a little less rigid than say, a corporation, however. I’ll probably use it as a blog header and a mark on Pinterest posts. But I still want to incorporate my brand concepts into it, and wrap the whole thing up into a perfect little bow.

At first I started thinking about a logo that was strictly b&b themed: food. I began with a coffee cup, two S’s steaming out of it. It was adorable, but not exactly adventurous, whimsical, and romantic - so back to the drawing board, literally.

I sketched some concepts, writing out the words and the initials, drawing fancy ampersands, creating little doodles and pictorial representations of the words. Whimsy was a firework, romance a leaf, adventure an ocean. It grew from there: an entire page of silly little icons and images, intertwined with monograms.
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I kind of hoped something on the page would just leap out at me. Apparently, that’s not entirely how it works. So the logo is still in-progress, and that’s okay. Something will come of it soon, I hope.