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Slumber & Scones - Behind the Scenes

Starting the branding process: concepts and persona

2/19/2017

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Branding is tough. I have a bit of background in design and creative writing, so I decided to go the way of branding Slumber & Scones myself. After all, I came up with this name that was really resonating with me, surely I could brand it as well.

Harder than it sounds - trust me!

Brand needs to be a mesh between the blog and the audience, but I didn’t have an audience yet. So I decided to start there - who did I want to be reading this blog? Women, easily. Twenty-somethings, because that’s what I am and can easily relate? Probably someone interested in the things behind a b&b, right?

So we have the generic fan base of millennial women interested in cooking, decor, storytelling, and travel. Great.

Oh well, maybe niche is overrated.

But then I realized - I do have a niche. It’s just subtle. I want my readers to be the type of person who would choose a bed and breakfast over the generic hotel. I want them to be the type who prefers a cozy themed room over name recognition. Who chooses a home cooked meal over continental breakfast. Who awakens ready to swap stories with strangers. Who needs to escape sometimes and spend some quiet evenings in the country.
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My girl has a persona. She’s not generic. And then the brand just started to unfold.
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All contents and photography copyright Kaitlyn M Rubin. Please do not redistribute any content without my express written permission. Thanks!
  • Home
  • About
  • Portfolio
    • Photography >
      • Portraits
      • Nature
      • Food
      • Misc
    • Design Projects
    • Slumber & Scones >
      • Building a Blog
      • Behind the Scenes
    • Other Projects
  • Connect
  • Subscribe