Starting the branding process: concepts and persona

Branding is tough. I have a bit of background in design and creative writing, so I decided to go the way of branding Slumber & Scones myself. After all, I came up with this name that was really resonating with me, surely I could brand it as well.

Harder than it sounds - trust me!

Brand needs to be a mesh between the blog and the audience, but I didn’t have an audience yet. So I decided to start there - who did I want to be reading this blog? Women, easily. Twenty-somethings, because that’s what I am and can easily relate? Probably someone interested in the things behind a b&b, right?

So we have the generic fan base of millennial women interested in cooking, decor, storytelling, and travel. Great.

Oh well, maybe niche is overrated.

But then I realized - I do have a niche. It’s just subtle. I want my readers to be the type of person who would choose a bed and breakfast over the generic hotel. I want them to be the type who prefers a cozy themed room over name recognition. Who chooses a home cooked meal over continental breakfast. Who awakens ready to swap stories with strangers. Who needs to escape sometimes and spend some quiet evenings in the country.
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My girl has a persona. She’s not generic. And then the brand just started to unfold.