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Slumber & Scones - Behind the Scenes

Continuing branding, developing concepts

2/19/2017

1 Comment

 
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Once I had developed my reader persona, I created a mind map of a few things she loves: walking around cute downtown neighborhoods and popping in and out of local shops; eating artisan chocolates and going to olive oil tastings; wearing a sundress and swinging hands while skipping with a friend.
And I started thinking about some words that could describe her, and pairing those words in interesting ways to come up with brand concepts:
  • Romantic Adventure
  • Rustic Whimsy
  • Feminine Spontaneity

I want the brand to include aspects of nature, since b&b’s tend to be located in more out-of-the-way places; but also an air of romance, since they tend to make great couple’s getaways.
I created three mood boards with images I thought fit into each of the brand concepts:​

Romantic Adventure

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Feminine Spontaneity

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Rustic Whimsy

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But I realized through looking these boards over, that it wasn’t about choosing one concept, but about combining the best of each. My reader is feminine, she’s whimsical, and she’s romantic. I needed to incorporate all of these into my brand. It was back to create another mood board.

Inspiration images from Unsplash.

1 Comment
the elements of life link
6/18/2023 08:42:37 am

Great blog you havve

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  • Home
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