Once I had developed my reader persona, I created a mind map of a few things she loves: walking around cute downtown neighborhoods and popping in and out of local shops; eating artisan chocolates and going to olive oil tastings; wearing a sundress and swinging hands while skipping with a friend.
And I started thinking about some words that could describe her, and pairing those words in interesting ways to come up with brand concepts:
I want the brand to include aspects of nature, since b&b’s tend to be located in more out-of-the-way places; but also an air of romance, since they tend to make great couple’s getaways.
I created three mood boards with images I thought fit into each of the brand concepts:
But I realized through looking these boards over, that it wasn’t about choosing one concept, but about combining the best of each. My reader is feminine, she’s whimsical, and she’s romantic. I needed to incorporate all of these into my brand. It was back to create another mood board.
Inspiration images from Unsplash.