A brain dump of content ideas

Let’s back away from visual brand for a bit. Today I want to talk about blog content. The whole point of a blog is the posts. What it looks like can draw someone in, but without solid content, readers won’t stick around, and they certainly won’t come back.

I don’t want to get too carried away with post types here. A lifestyle blog has the benefit of being a little bit fluid, when it comes to themes. I’m not necessarily stuck posting all food or all decor, but instead I can play around with things I love as they come up.

However, there’s also a bit of a niche here - it’s a bed and breakfast inspired blog. So somehow, each post needs to relate back to b&b’s directly, or at least to that b&b lifestyle. So, I made a content web, where I wrote down everything that can fit into a bed and breakfast theme.

I started, of course, with “Bed and Breakfast” in the middle, and then went out from there with a few major nodes: Decor, Food, Travel, Relaxation.

Then, I broke those down into even smaller categories: Decor became bedrooms, details, themes. Food is comprised of breakfast, cocktails, fruit bakes. Relaxation can cover music, books, and romance.

There were a few little topics I struggled with. Where do I fit in pets? Is that part of relaxation, or storytelling. Do I want to cover local travel topics, without even knowing where my future b&b might be? It’s a work in progress, and it always will be.
​
Blogs live, and they evolve. And maybe today I’m not sure if I should be covering personal stories on their own, or fitting them in anecdotally to food posts. But in a few months it could be clear where each story should fall.