Kaitlyn M. Rubin
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Problem:

Migrating a 150+ person global division to a new work management platform (ClickUp) threatened to create significant "operational debt." The risks included:
  • Production Stalls: Potential downtime for active client deliverables during the transition.
  • Knowledge Silos: Repetitive technical questions from different regions/roles clogging leadership's bandwidth.
  • Adoption Friction: High cognitive load for users trying to learn complex features while maintaining their standard output.

Solution: ​Engineered Enablement

I pioneered a frictionless adoption framework that prioritized human-centered design over traditional one-off training. Instead of a single rollout, I engineered a multi-layered support ecosystem:
  • Role-Specific Microlearning: Developed a library of 2-minute screen-recording walkthroughs. These were curated by persona (Project Manager vs. Creative Director), ensuring users only learned what was relevant to their Day 1 workflow.
  • The "Sandbox" Strategy: Built a dedicated, safe-to-fail environment within ClickUp. I designed practice tasks that mirrored real-world project phases, allowing PMs to troubleshoot their own workflows before going live.
  • Iterative "Bite-Sized" Rollout: Partnered with design leadership to release features in stages. We used batch editing and native automations to handle data backfilling behind the scenes, keeping the user interface clean and focused.

Iteration & Improvement

I established a "Solve Once, Enable All" documentation engine. Every individual technical hurdle or question was treated as a signal for a global process gap:
  • From Question to Solution: Instead of fixing an issue for a single user, I documented the fix as a "Just-in-Time" resource and distributed it to the entire division.
  • Knowledge Loops: This turned every support interaction into a permanent asset, drastically reducing "support debt" and empowering the team to self-serve.

Results

  • 150+ Users successfully migrated across global time zones.
  • Zero Operational Downtime recorded during the mid-project transition.
  • 100% Adoption of core features within 30 days.
  • Sustained Efficiency: Reduced manager time investment in tool-troubleshooting by providing a comprehensive, searchable "Solutions Hub."

Case Study

Note: This deck summarizes a real-world migration I engineered at Gartner. While the original workspace contains proprietary data, I have reconstructed the logic and proofs of concept here to demonstrate the scalable framework used to achieve these results.
Thank you so much for visiting! 
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All contents and photography copyright Kaitlyn M Rubin. Please do not redistribute any content without my express written permission. All photography is my own, except where otherwise noted. Thanks!
  • Home
  • About
  • Portfolio
    • Operations and Tools
    • Enablement Design
    • Personal Projects >
      • Photography >
        • Portraits
        • Nature
        • Food
        • Misc
      • Slumber & Scones
  • Resume
  • Testimonials
  • Connect