One thing I like to do when defining my brand photography is to pull as many images as possible that make me “feel” like they fit with my brand. It’s not really something I can easily define, but when I see images I usually just know right away if they are what I’m looking for or not.
But then when I look at them later, there are always a few that don’t quite fit with the rest. Maybe they were stretches to begin with; maybe my mind starting going off on a tangent while pulling the initial photos - I’m not really sure.
So this activity I like to do goes like this:
This is a great activity because it lets you step away from branding for a little bit, and get your mind fresh. Looking away, and then coming back the next day is a great way to see something you missed before.
Also, I really like this activity, because it leaves you with a really solid set of photos that you can then use to compare any new ones. Once I’m done, I use these 20ish photos as my brand “core” and whenever I add a new one, I place it into the composite to be sure it doesn’t stand out.
Let me know if you try this activity! Here’s my original composite of 27 photos (and next week, I’ll post the final twenty!):
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