Here we go.
Finally all the brainstorming, sketching, font selection, and more come together into creating a full out logo (with multiple versions to be used in different situations). A logo generally is the full lock-up of text and symbols, although some versions only include one or the other, or only include initials.
So what did I decide? Well, I settled on the wordmark already, and the more I looked at those S's, the more I really liked the concept of the steam coming out of the coffee cup. I tweaked a vector coffee cup I downloaded from Creative Market, and played around with positioning until I came up with this full logo:
Then I build out the rest of the versions: an initial mark, the initial with symbols, the wordmark (which I already had), and the horizontal wordmark:
Next steps? Decide if that coffee cup is really right, and refine it. Then, think about whether or not - and how - to add color!
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